Account Executive

Emerald New York, New York
account executive content event digital multimedia sell emerald account executive media selling marketing sales retail
October 11, 2022
Emerald
New York, New York
FULL_TIME
Overview

Emerald is seeking an Account Executive to sell integrated media and event offerings across its retail group. The Account Executive is responsible for developing high impact programs including custom content, digital media and event sponsorships for our rapidly growing Retail Innovation Conference & Expo and Retail TouchPoints brands. The event and media property cater to omni-channel and ecommerce retailers and brands, and we have a unique portfolio of offerings for clients including webinars, online event hubs, podcasts, videos, custom research and more.  

 

The Account Executive must be able to effectively communicate the value of multimedia properties to a growing list of prospects. RTP reaches 80,000 retailers via a newsletter, website and multimedia properties, and partners with solution providers to generate leads through custom content, webinars and content syndication programs. In order to effectively sell these products, you’ll need to continue growing your list of prospects and build relationships with new accounts, effectively communicate the value of multimedia properties and develop custom solutions, as well as expand relationships with current customers by identifying and developing up-sell and cross-sell opportunities. 

 

This is a great opportunity for a strong SDR/BDR looking to take the next step, or an experienced Account Executive to expand their portfolio by selling a wider mix of performance marketing and digital offerings.

 

This position can be performed from any of our US-based offices or remotely from anywhere within the US.


Responsibilities

  • Sell custom, integrated multimedia offerings including webinars, online event hubs, podcasts, videos, custom research, custom content, content syndication programs, and more
  • Utilize multiple channels to develop new business pipelines, including existing databases, industry networks, social media, office, and tradeshows
  • Effectively use Salesforce CRM to monitor growth and performance, including maintaining customer details and creating accurate forecasts
  • Deliver proposals fitting the needs of the customer to secure their business
  • Attend competitive or industry related events to stay connected with current clients and prospect for new opportunities
  • Continuously analyze the needs of current clients as well as new products and industry trends to identify opportunities for up-selling and cross-selling
  • Relay challenges and opportunities to brand teams; collaborate to strategize revenue growth opportunities, solve client issues, and share competitive information
  • Engage with influential and advocate accounts, and seek out opportunities to gain industry knowledge and understand market complexities
  • Maintain an understanding of functions that interface with sales, including contracts/payments/collections, operations, marketing, and admin functions

Qualifications

  • Demonstrated success selling a wide mix of integrated multimedia and event solutions, including performance marketing and digital offerings
  • Demonstrated ability to proactively identify resources to maintain knowledge of the industry and multimedia/digital product offerings, and the ability to apply that knowledge effectively to produce sales results
  • Exceptional pipeline-building capabilities, with the ability to hunt and close new prospects
  • Active listener and persuasive communicator, with the ability to ask the right questions and effectively translate client needs into competitive proposals and close sales
  • Ability to build relationships and collaborate successfully with multiple functional groups (marketing, editorial, etc)
  • Proactive, independent work style that demonstrates the ability to effectively prioritize, multitask, and identify potential challenge areas with limited oversight
  • Experience using Salesforce or a similar CRM dashboard to manage and prioritize work
  • Willing and able to travel overnight for up to 5-10% of the time

 

To support our commitment to provide a healthy and safe work environment we require all of our team members to have received the COVID-19 vaccine. We utilize CLEAR as our verification partner.

 

ABOUT EMERALD


Emerald’s talented and experienced teams grow our customers’ businesses 365 days a year with products that create connections, deliver content, and drive commerce. We produce over 140 annual events, create and deliver content through print and digital channels, and power commerce through our seamlessly integrated in-person and digital platforms and channels. For more information, please visit http://www.emeraldx.com.

 

At Emerald, we strive to foster a diverse and inclusive community. We actively recruit and champion candidates who bring new perspectives from varied professional backgrounds and experiences, and we are intentional about ensuring a positive hiring experience for everyone. Our job postings don’t contain experience inflation, and most don’t require college degrees. Instead, they’re crafted to focus on outcomes and transferable experiences that are assessed in a structured interview process carried out by trained hiring teams. 

 

COMPENSATION & BENEFITS

Target Compensation: $71,000-$75,000.00 (Sales Incentive Eligible) 

Please note that this range reflects a reasonable estimate of the target compensation for this position, and may ultimately vary based on a candidate’s qualifications.

 

We offer a competitive benefits package designed to strengthen our employees’ physical and mental health, including unlimited vacation for exempt employees, flexible working locations, 401(k) plan with a company match, medical/dental/vision coverage with inclusive provisions including transgender services and fertility benefits, parental and caregiver leave, dependent, commuter and FSA benefits, professional development programs like Toastmasters, and mental wellness tools such as the Headspace app and weekly guided meditation programs.

 

If you need accommodation in our application process or have questions about our posted salary range, please email our Talent Acquisition team at [email protected]


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